Pitching to the market


books (Photo credit: brody4)

In my last post I reported on a blogging workshop I went to at the Reality Bites Writers Festival in Cooroy. I also attended another great workshop called Pitching to the Market. This was delivered by Meg Vann, CEO of the Queensland Writers Centre. Meg had lots of great advice about how to get your manuscript published. The publishing industry is going through an interesting and difficult period right now, with fewer and fewer people reading books, and more and more people writing them. Many publishers won’t accept unsolicited manuscripts. I’ve certainly been disappointed to find, on visiting my favourite publisher’s website for information about submitting my manuscript, words to the effect of: ‘such-and-such a publisher no longer accepts manuscripts.’ What is the poor budding writer to do?

Well, some of the major publishers have pitching days every week or month when they do accept manuscripts. Examples include Penguin’s Monthly Catch, Pan Macmillan‘s Manuscript Monday and Allen and Unwin‘s Friday Pitch. As Meg highlighted in her workshop, a good pitch should include not only a pithy and enticing few lines capturing what your book is about, but where it would sit in the market, and a little bit about yourself as a writer/author.

Remember, publishers need to make money by selling your book, and along with the book they need to sell you as an author. So building an author platform, including an on-line presence, is important to help your prospective publisher place you in the market. More about building an author platform in a future post.

But in terms of your pitch, it’s important you create opportunities for yourself to meet publishers, agents and other people in the ‘book industry’. You can do this by attending writers’ festivals, conferences and events. I’ve certainly found this to be a useful way to meet publishers and editors whose submission link on their websites may be closed but whose minds may open up a little bit if you present them with a sellable publishing opportunity. That’s where the so-called ‘elevator pitch‘ is needed when a publisher or agent you meet at one of these events asks you ‘So what is your book about?’. This is where it’s best if you don’t stammer or turn pink but say something clear and engaging about your book. It’s important you don’t bore the potential publisher with the whole story of your novel. You just need to whet their appetite and engage their interest, and help them to see there might be a market for your ‘product’.

If you want to learn more about pitching to publishers, I highly recommend you consider doing what I did and join your local writers’ centre, where you can get a wealth of support, advice and opportunities to publish your masterpiece. If any of you have any experiences with pitching to publishers, both good and bad, that you’d like to share, please leave a comment. I — and I’m sure other new writers who read this blog — would love to hear from you.

1 Comment

Filed under Writing

One response to “Pitching to the market

  1. Thanks for sharing the great article. and useful information.


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